{"id":10,"date":"2022-08-07T01:03:14","date_gmt":"2022-08-07T01:03:14","guid":{"rendered":"https:\/\/lugaresviagens.com.br\/mktdigital\/?page_id=10"},"modified":"2022-09-06T20:41:15","modified_gmt":"2022-09-06T20:41:15","slug":"home","status":"publish","type":"page","link":"https:\/\/lugaresviagens.com.br\/mktdigital\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”inicio” _builder_version=”4.17.6″ _module_preset=”default” background_color=”#f1ece2″ background_image=”https:\/\/lugaresviagens.com.br\/mktdigital\/wp-content\/uploads\/2022\/08\/img-head.png” background_size=”initial” background_position=”bottom_right” custom_margin=”||0px||false|false” custom_padding=”200px||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” custom_padding_last_edited=”on|phone” custom_padding_phone=”150px||||false|false” sticky_enabled=”0″ background_last_edited=”on|phone” background_size_phone=”contain” custom_padding_tablet=”200px||0px||false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” width=”85%” max_width=”85%” custom_margin=”-150px||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_image src=”https:\/\/lugaresviagens.com.br\/mktdigital\/wp-content\/uploads\/2022\/08\/logo-mkt-digital-menor.png” alt=”Marketing Digital para o Turismo” title_text=”logo-mkt-digital-menor” _builder_version=”4.17.6″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||30px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#0A0A0A” header_line_height=”1.2em” header_2_text_color=”#565656″ header_2_font_size=”23px” header_2_line_height=”1.3em” custom_margin=”||||false|false” custom_padding=”30px||||false|false” hover_enabled=”0″ border_color_all=”#CCCCCC” border_width_top=”1px” global_colors_info=”{}” header_font_size_last_edited=”on|phone” header_font_size_phone=”26px” header_text_align_last_edited=”on|phone” header_text_align_phone=”center” header_2_text_align_last_edited=”on|phone” header_2_text_align_phone=”center” header_2_font_size_last_edited=”on|phone” header_2_font_size_phone=”20px” sticky_enabled=”0″ header_2_font_size_tablet=”23px”]<\/p>\n

Curso Gratuito de Marketing Digital Para o Turismo<\/h1>\n

Este curso de marketing digital foi desenvolvido especialmente para o setor de turismo.<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” header_3_font=”|600||on|||||” header_3_text_color=”#C61617″ header_3_font_size=”29px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” header_3_text_align_last_edited=”on|phone” header_3_text_align_phone=”center” header_3_font_size_last_edited=”on|phone” header_3_font_size_phone=”25px” sticky_enabled=”0″ header_3_font_size_tablet=”29px”]<\/p>\n

Fa\u00e7a Agora Sua Inscri\u00e7\u00e3o!<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.17.6″ _module_preset=”default” width=”85%” max_width=”85%” custom_margin=”||||false|false” custom_padding=”||50px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ custom_margin_last_edited=”on|phone” custom_margin_phone=”0px||||false|false” custom_padding_last_edited=”on|phone” custom_padding_phone=”0px||200px||false|false” custom_margin_tablet=”||||false|false” custom_padding_tablet=”||50px||false|false”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/bit.ly\/3eqf3ml” url_new_window=”on” button_text=”Inscri\u00e7\u00e3o dia 13\/09″ _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#2563AE” button_border_width=”0px” hover_enabled=”0″ global_colors_info=”{}” button_alignment_last_edited=”on|phone” button_alignment_phone=”center” custom_margin_last_edited=”on|phone” custom_margin_phone=”||20px||false|false” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/bit.ly\/3Bg1pLD” url_new_window=”on” button_text=”Inscri\u00e7\u00e3o dia 15\/09″ _builder_version=”4.17.6″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#2563AE” button_border_width=”0px” hover_enabled=”0″ global_colors_info=”{}” button_alignment_last_edited=”on|phone” button_alignment_phone=”center” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”apresentacao” _builder_version=”4.17.6″ _module_preset=”default” background_color=”#2563AE” background_image=”https:\/\/lugaresviagens.com.br\/mktdigital\/wp-content\/uploads\/2022\/08\/bg-press.jpg” custom_margin=”||||false|false” custom_padding=”100px||||false|false” top_divider_style=”slant2″ top_divider_color=”rgba(255,255,255,0.13)” top_divider_height=”164px” hover_enabled=”0″ global_colors_info=”{}” custom_padding_last_edited=”on|phone” custom_padding_phone=”20px||||false|false” sticky_enabled=”0″ custom_padding_tablet=”100px||||false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.6em” header_2_font=”|600||on|||||” header_2_text_color=”#FFFFFF” header_2_font_size=”38px” custom_padding=”||10px||false|false” hover_enabled=”0″ border_width_bottom=”1px” border_color_bottom=”#FFA200″ border_style_bottom=”dotted” global_colors_info=”{}” header_2_font_size_last_edited=”on|phone” header_2_font_size_phone=”32px” sticky_enabled=”0″ header_2_font_size_tablet=”38px”]<\/p>\n

Apresenta\u00e7\u00e3o<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.6em” header_2_font=”|600||on|||||” header_2_text_color=”#FFFFFF” header_2_font_size=”38px” global_colors_info=”{}”]<\/p>\n

O Curso de Marketing Digital para Turismo tem como objetivo capacitar os profissionais da cadeia produtiva de Belo Horizonte, orientando empreendedores, guias, receptivos, profissionais de hot\u00e9is, de bares e de restaurantes, quanto a melhor forma de usar o marketing digital para divulgar seu neg\u00f3cio.<\/p>\n

O curso \u00e9 composto por 10 m\u00f3dulos + cap\u00edtulo especial + 3 b\u00f4nus. Um conte\u00fado rico elaborado por profissionais que trabalham na \u00e1rea de marketing e de turismo h\u00e1 mais de 15 anos, tanto no setor p\u00fablico quanto no privado.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” background_color=”#235c9a” top_divider_color=”rgba(255,255,255,0.09)” top_divider_height=”25px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” header_2_font=”|600||on|||||” header_2_text_color=”#FFFFFF” header_2_font_size=”30px” custom_padding=”|||15px|false|false” border_color_bottom=”#FFFFFF” border_style_bottom=”dotted” border_width_left=”4px” border_color_left=”#FFA200″ locked=”off” global_colors_info=”{}”]<\/p>\n

A Quem se Destina<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” custom_padding=”|||15px|false|false” border_width_left=”4px” border_color_left=”#FFA200″ locked=”off” global_colors_info=”{}”]<\/p>\n

Pro<\/span>fi<\/span><\/span>ssionais da cadeia produ<\/span>ti<\/span><\/span>va do Turismo de <\/span>Belo Horizonte:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

    \n
  • Hot\u00e9is e pousadas<\/li>\n
  • Bares e restaurantes<\/li>\n
  • Ag\u00eancias de viagens, receptivos tur\u00edsticos, operadoras<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” header_2_font=”|600||on|||||” header_2_text_color=”#FFFFFF” header_2_font_size=”30px” custom_padding=”|||15px|false|false” border_color_bottom=”#FFFFFF” border_style_bottom=”dotted” border_width_left=”4px” border_color_left=”#FFA200″ locked=”off” global_colors_info=”{}”]<\/p>\n

    Objetivos<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” custom_padding=”|||15px|false|false” border_width_left=”4px” border_color_left=”#FFA200″ locked=”off” global_colors_info=”{}”]<\/p>\n

      \n
    • Oferecer conhecimento para profissionais do setor<\/li>\n
    • Mostrar que \u00e9 poss\u00edvel fazer marketing digital mesmo com equipe reduzida e pouco recurso financeiro<\/li>\n
    • Apresentar ferramentas que facilitem o dia a dia do neg\u00f3cio<\/li>\n
    • Apresentar o passo a passo a ser seguido para conseguir atingir os objetivos<\/li>\n
    • Atrair mais turistas para a cidade e para o neg\u00f3cio, a partir da melhora da divulga\u00e7\u00e3o<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”programa” _builder_version=”4.17.6″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.6em” header_2_font=”|600||on|||||” header_2_text_color=”#C61617″ header_2_font_size=”38px” custom_padding=”||10px||false|false” border_width_bottom=”1px” border_color_bottom=”#FFA200″ border_style_bottom=”dotted” global_colors_info=”{}”]<\/p>\n

      Programa<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Inbound Marketing” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”rgba(255,162,0,0.04)” background_enable_color__hover=”on”]<\/p>\n

        \n
      • O que \u00e9 <\/li>\n
      • Por que fazer <\/li>\n
      • Como fazer <\/li>\n
      • O que fazer<\/li>\n<\/ul>\n

        [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Blog” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}” background_color__hover=”rgba(255,162,0,0.04)” background__hover_enabled=”on|hover” background_enable_color__hover=”on”]<\/p>\n

          \n
        • Por que ter <\/li>\n
        • O que postar <\/li>\n
        • Quando postar <\/li>\n
        • Qual plataforma usar <\/li>\n
        • Temas gratuitos e pagos <\/li>\n
        • Registro de dom\u00ednio <\/li>\n
        • Hospedagem do blog<\/li>\n<\/ul>\n

          [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”M\u00eddias Sociais” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}” background_color__hover=”rgba(255,162,0,0.04)” background__hover_enabled=”on|hover” background_enable_color__hover=”on”]<\/p>\n

            \n
          • Preciso estar em todas as redes <\/li>\n
          • Como saber onde est\u00e1 meu p\u00fablico <\/li>\n
          • Call to Actions (CTAs) <\/li>\n
          • Instagram: bio, destaques, feed, story, reels, sorteio <\/li>\n
          • Facebook: bio, capa, feed, story, grupos<\/li>\n
          • Youtube: v\u00eddeos p\u00fablicos, playlists, descri\u00e7\u00e3o, tags, capas<\/li>\n<\/ul>\n

            [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Produ\u00e7\u00e3o de Conte\u00fado” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}” background_color__hover=”rgba(255,162,0,0.04)” background__hover_enabled=”on|hover” background_enable_color__hover=”on”]<\/p>\n

              \n
            • Por que investir em marketing de conte\u00fado<\/li>\n
            • Tipos de conte\u00fado: texto, foto, v\u00eddeo, pe\u00e7a, GIF, listas, infogr\u00e1ficos, quiz, mapas, guias, ebooks <\/li>\n
            • Como reaproveitar o conte\u00fado que j\u00e1 tenho<\/li>\n
            • Como pesquisar palavra chave<\/li>\n
            • Consist\u00eancia: que dia e que horas postar<\/li>\n<\/ul>\n

              [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Textos” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}” background_color__hover=”rgba(255,162,0,0.04)” background__hover_enabled=”on|hover” background_enable_color__hover=”on”]<\/p>\n

                \n
              • Definindo pautas: como descobrir o que o p\u00fablico quer ler <\/li>\n
              • Onde buscar inspira\u00e7\u00f5es: sites que falam sobre temas parecidos <\/li>\n
              • Qual o tamanho do texto: quantos par\u00e1grafos devo escrever <\/li>\n
              • Escaneabilidade: como deixar o texto mais f\u00e1cil de ler <\/li>\n
              • T\u00edtulos atrativos: como fazer o leitor clicar no seu link para ler o texto<\/li>\n
              • URLS: indexamento no Google<\/li>\n<\/ul>\n

                [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Fotos” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}” background_color__hover=”rgba(255,162,0,0.04)” background__hover_enabled=”on|hover” background_enable_color__hover=”on”]<\/p>\n

                  \n
                • Composi\u00e7\u00e3o <\/li>\n
                • Planos <\/li>\n
                • Foco <\/li>\n
                • Luz<\/li>\n
                • Equipamentos <\/li>\n
                • Edi\u00e7\u00e3o <\/li>\n
                • Tamanho e peso <\/li>\n
                • Como nomear os arquivos<\/li>\n<\/ul>\n

                  [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”V\u00eddeos” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}” background_color__hover=”rgba(255,162,0,0.04)” background__hover_enabled=”on|hover” background_enable_color__hover=”on”]<\/p>\n

                    \n
                  • Por que gravar v\u00eddeos <\/li>\n
                  • O que mostrar nos v\u00eddeos <\/li>\n
                  • Como fazer o roteiro <\/li>\n
                  • Quais cenas gravar <\/li>\n
                  • Como editar as imagens <\/li>\n
                  • Trilha sonora <\/li>\n
                  • T\u00edtulos e legendas <\/li>\n
                  • Formatos de v\u00eddeo: story, reels, youtube <\/li>\n
                  • Onde publicar o v\u00eddeo: youtube, instagram, blog<\/li>\n<\/ul>\n

                    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Ferramentas” use_icon=”on” font_icon=”||divi||400″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}” background_color__hover=”rgba(255,162,0,0.04)” background__hover_enabled=”on|hover” background_enable_color__hover=”on”]<\/p>\n

                      \n
                    • Canva: como criar pe\u00e7as gr\u00e1ficas <\/li>\n
                    • MLabs: como agendar posts <\/li>\n
                    • Photoshop: edi\u00e7\u00e3o de fotos <\/li>\n
                    • Final Cut: edi\u00e7\u00e3o de v\u00eddeos <\/li>\n
                    • Lead Lovers: email marketing<\/li>\n<\/ul>\n

                      [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Divulga\u00e7\u00e3o do Conte\u00fado” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}” background_color__hover=”rgba(255,162,0,0.04)” background__hover_enabled=”on|hover” background_enable_color__hover=”on”]<\/p>\n

                        \n
                      • An\u00fancios no Google, no Instagram, no Facebook e no Youtube <\/li>\n
                      • Grupos facebook: como descobrir grupos para divulgar seu neg\u00f3cio <\/li>\n
                      • Listas de transmiss\u00e3o WhatsApp \/ Telegram: como criar listas para divulgar seu neg\u00f3cio <\/li>\n
                      • Influenciadores digitais <\/li>\n
                      • Ve\u00edculos especializados <\/li>\n
                      • Sites governamentais <\/li>\n
                      • Assessoria de imprensa<\/li>\n<\/ul>\n

                        [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Turismo” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}” background_color__hover=”rgba(255,162,0,0.04)” background__hover_enabled=”on|hover” background_enable_color__hover=”on”]<\/p>\n

                          \n
                        • Como aplicar o que aprendi para o meu neg\u00f3cio <\/li>\n
                        • Como o turista vai te achar <\/li>\n
                        • O que o turista quer saber sobre seu neg\u00f3cio <\/li>\n
                        • Como o turista decide para onde viajar <\/li>\n
                        • O que devo fazer para atrair clientes na baixa temporada <\/li>\n
                        • Como usar o marketing digital para fidelizar o turista<\/li>\n<\/ul>\n

                          [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Especial: Branding” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#FFA200″ border_style_all=”dotted” global_colors_info=”{}”]<\/p>\n

                            \n
                          • Nome: a import\u00e2ncia do nome para o sucesso do neg\u00f3cio <\/li>\n
                          • Logo: como os clientes te enxergam <\/li>\n
                          • Identidade visual: como manter a harmonia <\/li>\n
                          • Fonte e cor: como estes elementos remeter\u00e3o a sua marca <\/li>\n
                          • Tom de Voz: como usar a linguagem da sua persona<\/li>\n<\/ul>\n

                            [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”B\u00f4nus” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFA200″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”|700||on|||||” header_text_color=”#2563AE” header_font_size=”20px” header_line_height=”1.3em” body_text_color=”#0A0A0A” body_font_size=”13px” body_line_height=”1.6em” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”1px” border_color_all=”#2563AE” border_style_all=”dotted” global_colors_info=”{}” background__hover_enabled=”on|hover” background_color__hover=”rgba(37,99,174,0.11)” background_enable_color__hover=”on”]<\/p>\n

                              \n
                            • Calend\u00e1rio editorial blog<\/li>\n
                            • Guia de modelos de posts para as m\u00eddias sociais <\/li>\n
                            • Kit de ferramentas mais utilizadas<\/li>\n<\/ul>\n

                              [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”instrutores” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.6em” header_2_font=”|600||on|||||” header_2_text_color=”#C61617″ header_2_font_size=”38px” custom_padding=”||10px||false|false” border_width_bottom=”1px” border_color_bottom=”#FFA200″ border_style_bottom=”dotted” locked=”off” global_colors_info=”{}”]<\/p>\n

                              Professores<\/h2>\n

                              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” background_color=”#FFA200″ custom_margin=”||50px||false|false” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” header_3_font=”|600||on|||||” header_3_text_color=”#FFFFFF” header_3_font_size=”28px” custom_padding=”30px|30px|30px|30px|true|true” global_colors_info=”{}”]<\/p>\n

                              Luana Bastos<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h3>\n

                              Luana Bastos \u00e9 jornalista especializada em marketing digital: Inbound, Automa\u00e7\u00e3o, Conte\u00fado para web, Persona, Copywriting, Escaneabilidade, Storytelling, Copidesque, Link building, CTAs, Funil de vendas, Landing pages, Leads, Fluxo de emails, Blogs, Ebooks, SEO, Palavras-chave, Adwords, Analytics, Search Console, Facebook, Instagram, Youtube, Fotos, V\u00eddeos.
                              Com 15 anos de experi\u00eancia no mercado, j\u00e1 prestou servi\u00e7os de marketing digital, produ\u00e7\u00e3o de conte\u00fado, assessoria de imprensa, rela\u00e7\u00f5es p\u00fablicas, branding, publicidade, produ\u00e7\u00e3o de eventos, entre outros, para mais de 70 empresas, entre elas as gigantes do setor de turismo: Trivago, Expedia e Accor.<\/p>\n

                              Trabalhou na Secretaria de Estado de Turismo de Minas Gerais e na Primeiro Plano Comunica\u00e7\u00e3o. E Atualmente atua no Turismo de Minas, na Lugares Viagens, e na Travessia Cidadania.<\/p>\n

                              <\/span><\/p>\n

                              [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lugaresviagens.com.br\/mktdigital\/wp-content\/uploads\/2022\/08\/luana-3.jpg” title_text=”luana-3″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/lugaresviagens.com.br\/mktdigital\/wp-content\/uploads\/2022\/08\/cristiano-2.jpg” title_text=”cristiano-2″ _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ border_radii=”off||||” border_width_all=”2px” border_color_all=”#FFA200″ border_width_right=”0px” global_colors_info=”{}” custom_margin_last_edited=”on|phone” custom_margin_phone=”|10px|||false|false” border_width_right_last_edited=”on|phone” border_width_right_phone=”2px” sticky_enabled=”0″ border_width_right_tablet=”0px”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”13px” text_line_height=”1.6em” header_3_font=”|600||on|||||” header_3_text_color=”#0A0A0A” background_color=”#FFA200″ custom_margin=”0px|10px||0px|false|false” custom_padding=”15px|15px|15px|15px|true|true” global_colors_info=”{}”]<\/p>\n

                              \n

                              Cristiano Lopes<\/span><\/h3>\n
                              \n

                              O professor, consultor e palestrante Cristiano Lopes \u00e9 colunista empreendedorismo do jornal Hoje em Dia e de turismo da r\u00e1dio 98FM, professor da Funda\u00e7\u00e3o Dom Cabral e palestrante. J\u00e1 fez mais de 1.700 palestras em 23 estados brasileiros e participa da Feira Nacional Retail Federation (NRF), em Nova Iorque, fazendo cobertura especial para a r\u00e1dio CDL FM. Foi coordenador do curso de turismo do Centro Universit\u00e1rio Newton Paiva e coordenador da \u00e1rea de turismo do Senac Minas.<\/p>\n<\/div>\n<\/div>\n

                              [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/lugaresviagens.com.br\/mktdigital\/wp-content\/uploads\/2022\/09\/marden-2.jpg” title_text=”marden-2″ _builder_version=”4.17.6″ _module_preset=”default” custom_margin=”|||10px|false|false” hover_enabled=”0″ border_radii=”off||||” border_width_all=”2px” border_color_all=”#FFA200″ border_width_right=”0px” global_colors_info=”{}” custom_margin_last_edited=”on|phone” custom_margin_phone=”20px|10px||0px|false|false” border_width_right_last_edited=”on|phone” border_width_right_phone=”2px” sticky_enabled=”0″ custom_margin_tablet=”|||10px|false|false” border_width_right_tablet=”0px”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”13px” text_line_height=”1.6em” header_3_font=”|600||on|||||” header_3_text_color=”#0A0A0A” background_color=”#FFA200″ custom_margin=”0px|||0px|false|false” custom_padding=”15px|15px|15px|15px|true|true” hover_enabled=”0″ global_colors_info=”{}” custom_margin_last_edited=”on|phone” custom_margin_phone=”0px|10px||0px|false|false” sticky_enabled=”0″ custom_margin_tablet=”0px|||0px|false|false”]<\/p>\n

                              \n

                              Marden Couto<\/span><\/h3>\n
                              \n

                              Marden \u00e9 fot\u00f3grafo, jornalista e administrador, com especializa\u00e7\u00f5es em turismo, comunica\u00e7\u00e3o e marketing. \u00c9 co-fundador do Turismo de Minas, jornal impresso, que circulou, mensalmente, entre 2005 e 2015 e hoje \u00e9 o principal site com informa\u00e7\u00f5es de viagens sobre Minas Gerais. Trabalhou na Belotur \u2013 Empresa de Turismo de Belo Horizonte. J\u00e1 colaborou na coluna Pela Cidade, do Jornal Hoje em Dia, e foi colunista do caderno de turismo do Jornal Estado de Minas. Atualmente \u00e9 colunista de turismo na revista Viver Brasil. Foi co-realizador do Minas Bier Fest \u2013 1\u00ba Festival de Cervejas Artesanais Mineiras. Promove o Concurso Fotogr\u00e1fico Fotografe Minas e j\u00e1 foi jurado de diversos concursos fotogr\u00e1ficos promovidos pelo Sesc\/MG e pelo Senac\/MG. Idealizou a campanha #VEMPRABH para divulgar a retomada do turismo e fomentar a cadeia produtiva do setor em Belo Horizonte.<\/p>\n<\/div>\n<\/div>\n

                              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lugaresviagens.com.br\/mktdigital\/wp-content\/uploads\/2022\/08\/isabella-02.jpg” title_text=”isabella-02″ _builder_version=”4.17.6″ _module_preset=”default” hover_enabled=”0″ border_radii=”off||||” border_width_all=”2px” border_color_all=”#FFA200″ border_width_right=”0px” global_colors_info=”{}” custom_margin_last_edited=”on|phone” custom_margin_phone=”|10px|||false|false” border_width_right_last_edited=”on|phone” border_width_right_phone=”2px” sticky_enabled=”0″ border_width_right_tablet=”0px”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”13px” text_line_height=”1.6em” header_3_font=”|600||on|||||” header_3_text_color=”#0A0A0A” background_color=”#FFA200″ custom_margin=”0px|10px||0px|false|false” custom_padding=”15px|15px|15px|15px|true|true” global_colors_info=”{}”]<\/p>\n

                              Isabella Ricci<\/h3>\n

                              Isabella Ricci do Esp\u00edrito Santo \u00e9 turism\u00f3loga (Centro Universit\u00e1rio Newton Paiva). \u00c9 produtora de conte\u00fado na \u00e1rea de planejamento, gest\u00e3o e marketing tur\u00edstico e fundadora da Contentur \u2013 Gest\u00e3o, Conte\u00fado e Marketing Tur\u00edstico. Assina, semanalmente, a coluna de turismo do jornal Estado de Minas. \u00c9 consultora e palestrante em diversos temas relacionados ao turismo, desenvolvendo projetos de turismo para grandes empresas e para o setor p\u00fablico. Foi diretora executiva da Associa\u00e7\u00e3o do Circuito Tur\u00edstico do Ouro por 11 anos e durante sua gest\u00e3o a entidade foi premiada pelo Minist\u00e9rio do Turismo, no Pr\u00eamio Roteiros do Brasil como melhor \u201cPlanejamento e Gest\u00e3o Regional\u201d. Atualmente \u00e9 tamb\u00e9m consultora de turismo do Instituto Yara Tupynamb\u00e1 e parceira da Pol\u00edcia Militar de Minas Gerais, atrav\u00e9s do programa Expresso PMMG.<\/p>\n

                              [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lugaresviagens.com.br\/mktdigital\/wp-content\/uploads\/2022\/08\/jeff.jpg” title_text=”jeff” _builder_version=”4.17.6″ _module_preset=”default” custom_margin=”|||10px|false|false” hover_enabled=”0″ border_radii=”off||||” border_width_all=”2px” border_color_all=”#FFA200″ border_width_right=”0px” global_colors_info=”{}” custom_margin_last_edited=”on|phone” custom_margin_phone=”20px|10px||0px|false|false” border_width_right_last_edited=”on|phone” border_width_right_phone=”2px” sticky_enabled=”0″ custom_margin_tablet=”|||10px|false|false” border_width_right_tablet=”0px”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”13px” text_line_height=”1.6em” header_3_font=”|600||on|||||” header_3_text_color=”#0A0A0A” background_color=”#FFA200″ custom_margin=”0px|||0px|false|false” custom_padding=”15px|15px|15px|15px|true|true” hover_enabled=”0″ global_colors_info=”{}” custom_margin_last_edited=”on|phone” custom_margin_phone=”0px|10px||0px|false|false” sticky_enabled=”0″ custom_margin_tablet=”0px|||0px|false|false”]<\/p>\n

                              Jeff Bastos<\/h3>\n

                              Jeff Bastos \u00e9 formado em Designer Gr\u00e1fico pela UEMG e em Gest\u00e3o e Desenvolvimento Web pelo UNI-BH, e p\u00f3s-gradua\u00e7\u00e3o em Marketing Digital, pelo UNI-BH, al\u00e9m possuir Certifica\u00e7\u00e3o em Google Ads e em Google Analytics. Tem mais de 20 anos de experi\u00eancia profissional no meio digital. Participou da constru\u00e7\u00e3o do primeiro portal na internet da Prefeitura de Belo Horizonte (PBH), pela Prodabel, onde foi gerente do setor de a\u00e7\u00f5es em Governo e Planejamento. Foi s\u00f3cio fundador da ag\u00eancia de comunica\u00e7\u00e3o digital Feira Modderna e, em 2019, fundou a \u00c1ton Intelig\u00eancia Digital.<\/p>\n

                              [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”local” _builder_version=”4.17.6″ _module_preset=”default” background_color=”#ededed” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”1.6em” header_2_font=”|600||on|||||” header_2_text_color=”#C61617″ header_2_font_size=”38px” custom_padding=”||10px||false|false” border_width_bottom=”1px” border_color_bottom=”#2563AE” border_style_bottom=”dotted” locked=”off” global_colors_info=”{}”]<\/p>\n

                              Local<\/h2>\n

                              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.6″ _module_preset=”default” z_index=”500″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”18px” header_2_font_size=”33px” header_3_font=”|600|||||||” header_3_text_color=”#FFA200″ header_3_font_size=”27px” background_color=”#C61617″ z_index=”900″ custom_margin=”|30px|||false|false” custom_padding=”30px|30px|30px|30px|true|true” global_colors_info=”{}”]<\/p>\n

                              Hotel Novotel BH Savassi<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/h3>\n

                              Av. do Contorno, 6583 \u2013 Savassi, Belo Horizonte\/MG<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

                              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.17.6″ _module_preset=”default” z_index=”200″ custom_margin=”-130px||||false|false” border_width_all=”7px” border_color_all=”#FFFFFF” box_shadow_style=”preset3″ global_colors_info=”{}”]